MHerzog UG - B2B Shoe wholesaler
Selling B2B shoes for wholesale as well as used and new shoes in Europe and China. Specialized in footwear distribution and trading across international markets.
Moritz Herzog
Independent Intermediary & Consultant in DACH Region
I work as an independent intermediary and consultant for leading Chinese companies seeking to enter and expand within the European market. My core expertise lies in strategic business development, building bridges between international manufacturers and European partners, particularly within the DACH region (Germany, Austria, Switzerland). I combine cultural awareness with hands-on execution to establish international partnerships that are efficient, transparent, and built to last.
Projects & Services
Scratch Panda - Date Ideas Game
E-commerce platform selling games and cards online. Specialized in date idea games and interactive card products for relationship building and entertainment.
Unicornblood.eu - Exclusive EU Seller
Exclusive seller for EU market, operating both e-commerce and B2B sales channels. Specialized in unique products and exclusive European distribution rights.
Work
XHY Toy Manufacturer – EU Market Entry & Strategic Partnering
Acted as intermediary and consultant for XHY, one of China's leading toy manufacturers with global clients including Walmart, Costco, and Target. Supported expansion into the German-speaking market, building key partnerships with European brands like HABA. Products now sold in 50+ countries via Amazon, Toys"R"Us, BabyOne & BuyBuy Baby.
LIGOO FlexCube – European Launch of Industrial Energy Storage Systems
Exclusive intermediary for LIGOO (Shandong) New Energy Technology Co., Ltd., leading Chinese manufacturer of modular lithium-based energy storage systems. Led brand's market entry into Europe with focus on industrial and off-grid applications. Built go-to-market strategy for DACH region.
Xinnuo Titanium – Strategic Europe Bridge for Medical-Grade Titanium Supplier
Advisor to Baoji Xinnuo New Metal Materials Co., Ltd., top-tier titanium manufacturer serving medical and aerospace industries. Xinnuo holds over 25% of China's orthopedic titanium market. Scouted European partners in orthopedics, dental, and 3D printing sectors.
CEO - MHerzog UG (Berlin)
Founder and CEO of MHerzog UG, a Berlin-based company specializing in B2B shoe trading, including wholesale, new, and used shoes for the European and Chinese markets. Responsible for business strategy, operations, and international expansion.
Services
Business Matchmaking & Contact Mediation
Facilitating strategic connections between Chinese manufacturers and European partners, with specialized focus on the DACH region. Identifying qualified partners and building sustainable business relationships.
Meeting Organization & Moderation
Professional coordination and facilitation of business meetings between international partners, ensuring productive discussions and clear communication across cultural boundaries.
Partnership Negotiation Support
Providing intercultural negotiation expertise and strategic guidance during partnership discussions, ensuring successful agreements that benefit all parties involved.
Local Structure & Network Building
Assisting in establishing operational structures and business networks in target markets, supporting long-term market presence and sustainable growth strategies.
E-commerce Strategy Consulting
Independent consulting services for online selling strategies within Germany and the DACH region. Specialized in digital marketplace optimization, sales channel development, and e-commerce growth strategies.
Online Selling Optimization
Expert guidance on improving online sales performance, marketplace integration, and digital marketing strategies tailored specifically for the German and DACH market requirements.